Sony Cyber-shot DSC-RX100M3

Eyes uncompromised One-of-a-kind performance, all-in-one convenience. Wider, brighter lens, built-in OLED viewfinder with ZEISS® T* coating, BIONZ X® processor and much more. It's all here in a sleek package that's easy to carry and a pleasure to use. Brighter, wider lens ZEISS® lens with 24mm wide-angle shooting and a large aperture even in zoom. Electronic viewfinder (EVF) Shoot with the high-precision built-in OLED viewfinder with ZEISS T* coating. Top-quality video Full-pixel readout at 50 Mbps plus high resolution XAVC S movie recording. Shoot wider and closer Get the giant panorama—or the perfect closeup. Of renowned ZEISS® manufacture, the Vario-Sonnar T* 24-70mm F1.8-2.8 lens provides great flexibility—letting this premium digital camera shoot wide, close, and with convenient zoom. The 24mm wide-angle advantage Shooting panoramic? Or a large building you can’t step back from? No problem. Versatile lens for macro capabilities Bright 70mm zoom with F2.8 aperture permits a 30cm (12”) working distance. Advantages of an electronic viewfinder An electronic viewfinder is the choice of many serious photographers since they can hold the camera rock-steady, right up to their eye, while accurately and quickly composing a shot. Crisp images for composition In this OLED Tru-Finder™ EVF, the high-contrast, high-resolution electronic display boasts some 1,440 K dots that are clear right up to the edges for distraction-free work. Excellent optics Not only does the ZEISS® T* coating help cut glare for reduced eye-fatigue, the entire viewfinder is designed to minimise blurring caused by eye shake. EVF is ready when you are Turn on your camera and start composing the shot—all in a moment. Popping up the electronic viewfinder automatically activates the camera so you are ready to go instantly. Superb image quality Thanks to the versatile ZEISS® lens, 1.0-type sensor, and extremely fast processor, shoot low-light challenges to stunning wide-angles and get exactly the shot you envision, every time. Fixed ZEISS® Vario-Sonnar T* lens ZEISS® Vario-Sonnar T* 24-70mm lens with fast F1.8-2.8 aperture. 20.1MP Exmor R™ CMOS sensor 1.0-type back-illuminated Exmor R™ CMOS sensor for high resolution, low noise. Superior processing Advanced image-processing engine for superior detail and texture rendering. Four times more light Better light capture with a back-illuminated sensor. Without metal wiring in the front (I), Sony’s design creates a light-capturing area approximately four times larger (II) than that of standard sensors (III). Capture all the details with BIONZ X™ With BIONZ X, enhanced detail reproduction and diffraction-reducing technology reproduce fine lines more clearly and sharply. You get reduced blur from light points, especially at small apertures. Filled with features Compact, lightweight—and fully loaded. With a built-in electronic viewfinder, class-leading sensor, bright ZEISS® lens and more packed into a sleek aluminium body, the RX100 III continues to raise the bar for premium compact cameras. Movie moguls made here Skateboard short—or film festival favorite? Shoot it now. Whatever your vision, multi-format shooting and simultaneous recording features of the RX100 III will help put it on the screen, while the Intelligent Active Mode cuts camera shake for pro results. Full-pixel readout Get full-pixel readout at 50 Mpbs, plus high-resolution XAVC S movie recording. Top-quality recording XAVC S enables beautiful video recording with a very high bit-rate. Dual video recording Simultaneously record top-quality AVCHD or XAVC S and web-friendly MP4 formats. Handle every challenge with multiple AF Fast moving or slowly smiling, catch the decisive moment. A wide range of autofocus (AF) capabilities let you concentrate on your subject, not your equipment; two of them are outlined below. Motion-tracking autofocus Lock-on AF keeps the frame size matching the subject size for improved tracking. Eye autofocus Eye AF detects and focuses on the eye—even if the subject is partially turned. Manual focus and custom settings Between the wide variety of manual options and a custom button, you can quickly bring more creative control to every shot. Manual focus (MF) options MF Assist (enlarging the image) and other features make manual focus easier. Make your camera an extension of yourself Assign up to 42 functions to the “C” custom button for personalized control. Snap, tap, and share. Wi-Fi and NFC (Near Field Communication) enable the wireless transfer of photos or movies to NFC-compatible televisions and Android smartphones and tablets.